production

 Here is my rough plan of my bus banner, web banner and double page spread. I like theme because they are very simple which is great because i want people to see and read then straight away before the bus either drives away or they click away from the web banner. Simple is great because the colours i will include will be bright meaning it really pops! 

I ended up changing my idea of a double page spread to a tube banner, this is because i realised not many people in my target audience don't read but we travel a lot to places like the cities where this is underground stations, below is my rough plan for the

This was the first plan of my bus banner, its a simple design, and bright green colours that would stand out on buses( which are normally red) however i did end up changing the text because i wanted to do a bit on word play, if i included a bit of humour after people have read it they will go about the day but remember what made them smile earlier on making re think about what the banner said.