planning and production

For my campaign I want to cover the issue of unsustainable food which is killing the soil we need to grow foods and to live. 

to deliver an advertorial campaign you can use a teaser campaign, a colour supplement meaning the paper or magazine, bus back or side, door drop leaflet or an online web banner/ pop up banner.

For my target audience I want to target younger adults and older children so about 16- 30, this is because these individuals are the ones that want to make a change to secure our future and save the planet from human destruction. individual over 30 in my opinion and experience don't really care about hoe they are affecting the environment by their actions and why should they, they wont be here to experience the world like we will and that's why I need to target this age audience to inform them on how they can make a difference.

 

To deliver my campaign I'm going to create a bus banner as it will target the audience I'm trying to address as this age group are out and catching buses as its the main use of transportation for work and education and leisure and will be seen, I always catch myself gazing at bus banners when I'm out even if its the Kardashians. I will also be creating a web banner as this target audience use a lot of web pages because we are unlikely to be able to afford say Netflix so we use websites with are full of adverts so this would be great to have a web banner as its a quick pop up but it grabs attention if its catchy and kind of trendy.

bus banner ideas web banner double page spread

1, web banner

2, bus banner

3, double page spread